Website Home Page, showing tomato recipe

DelFrescopure® launches new consumer website!

Kingsville, ON, October 26, 2017 – DelfrescoPure® welcomes you to explore, visit and discover their new fresh, homegrown website. The website was created with the user at the forefront and is a visual experience that showcases the rich diversity of the products consumers are seeking.

The site features creative layers of engagement from navigation, brand renewal, products and produce, delicious recipes and platform responsiveness.

Navigation: The main navigation at the top of the page is clearly identifiable and easy to use with a drop down mega menu style for the product section, allowing the user to quickly navigate one of many varieties of products DelfrescoPure® offers.

Brand Renewal: The website renewal includes high resolution, eye catching photography to engage the user and immerse them into the world of DelfrescoPure®.  The visual experience is keenly honed to relate to the product search while communicating key factors, relevant information and detailed content with a blend of graphics and text.

Products & Produce: Each product has its own landing page with colorful headers, clean product photography, fun facts and health/nutritional benefits.

Recipes: A recipe portal was also created, allowing us to add, update and display fun new recipes to users continually. Each recipe features high resolution photography, directions and nutritional information along with a ‘Download’ feature that allows users to save the recipes right to their desktop and print for future use.

Responsive: The website was designed to work across multiple browsers and devices in order to take advantage of users’ behaviors and environments based on screen size, platform and orientation.

To take the online experience forward, DelfrescoPure® has worked closely with the internationally recognized Windsor-Detroit based agency Douglas Marketing Group (DMG).

“DMG was selected based on their long-standing experience and an integrated approach that combines key objectives in marketing with an online strategy supported by exceptional design.” Stated Fiona McLean, Marketing Manager for DelFrescoPure® “Our process was a well thought out charted course with DMG that created an integrated approach with our team at DelfrescoPure®.”


About Douglas Marketing Group

Douglas Marketing Group (DMG), celebrating more than a quarter century of providing art- and technology-infused, relationship-based marketing solutions. DMG is the visionary behind the marketing brand management software and visual roadmap, DMG Big Picture Landscape® and its companion software, ROIAlly®, the strategic marketing return on investment budget tracker. With offices in Detroit, Michigan and Windsor & Welland, Ontario, the full-service marketing and communications firm brings a global view to local, regional and national campaigns and cross-border partnerships. Learn more at

About DelFrescoPure®

DelFrescoPure® is an innovator and leader in the greenhouse industry that grows and markets tomatoes, peppers, cucumbers, beans, eggplant and strawberries. We are a family-owned company that has been operating for over 50 years in Kingsville, Ontario, Canada. We pride ourselves on the quality of our produce, unsurpassed flavor and personalized customer service.

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If you would like more information about this topic, please contact Fiona McLean, Marketing Manager at 519-733-6101 or email at

Featured image all rights to DelFrescoPure®