FOR IMMEDIATE RELEASE                                                                       

JUNE 25, 2025

 

DEL FRESCO PURE® TO EXHIBIT FOR THE FIRST TIME AT THE

ORGANIC PRODUCE SUMMIT

– Del Fresco Pure® to showcase their greenhouse grown organic line up at the Organic Produce Summit, July 9-10, 2025 in Monterey, California –

 

(KINGSVILLE, ON) June 25, 2025 – Del Fresco Pure®, a greenhouse pioneer, is thrilled to announce its inaugural participation in the prestigious Organic Produce Summit. This event, a cornerstone for the organic produce industry, will take place from July 9-10, 2025 at the Monterey Convention Center in Monterey, California and Del Fresco Pure® will be at booth #1002 showcasing their full line of organic greenhouse grown cucumbers, tomatoes and peppers.

 

A New Era of Organic Excellence

 

In a world increasingly focused on sustainability and health, Del Fresco Pure® is proud to present its range of organic, greenhouse-grown produce. With a commitment to high-quality, environmentally-friendly farming, Del Fresco Pure® offers consumers flavorful and nutritious options that are cultivated with care.

 

“Our entry into the Organic Produce Summit marks a significant milestone for Del Fresco Pure®,” said Ray Mastronardi, Vice President of Sales at Del Fresco Pure®. “We are excited to showcase our dedication to sustainable agriculture and introduce our greenhouse-grown produce to a broader audience.”

 

NEW! Del Fresco Pure® Organic Seedless English Cucumbers

 

In the line up, Del Fresco Pure ® is will be showcasing its Organic Seedless English cucumbers, grown with meticulous care to ensure the highest quality and flavor. These award-winning cucumbers and fit for a king, offer a perfect blend of crispness and sweetness, making them a versatile addition to any meal. Free from seeds and certified organic, they provide a healthy, convenient option for consumers seeking fresh produce without compromise.

 

“Our Organic Seedless English Cucumbers are a testament to our dedication to producing exceptional greenhouse-grown vegetables,” said Ray Mastronardi, Vice President of Sales at Del Fresco Pure®. “We are committed to providing our customers with nutritious and delicious produce that meets the highest standards of organic greenhouse grown produce.”

 

Innovation in Greenhouse Growing

 

Del Fresco Pure® is known for its cutting-edge greenhouse technology, which allows the company to produce fresh vegetables year-round, regardless of weather conditions. This method not only ensures consistent quality and supply but also reduces the carbon footprint associated with traditional farming methods.

 

Key highlights of Del Fresco Pure®’s offerings include:

 

  • Organic Tomatoes on the Vine: Vibrant, juicy, and bursting with flavor, perfect for salads or cooking.
  • Organic English Seedless Cucumbers: Perfect blend of crispness and sweetness, fit for any meal.
  • Organic Mini Cucumbers: Crisp and refreshing, ideal for snacking or adding to dishes.
  • Organic Rainbow Sweet Peppers: Colorful and sweet, excellent for grilling or raw consumption.

Highlighting EFI Certification

 

In addition to showcasing its Organic Seedless English Cucumbers and their line up of organic greenhouse grown tomatoes, peppers and cucumbers, Del Fresco Pure® will highlight its recent EFI Equitable Food Initiative Certification, which underscores the company’s commitment to ethical labor practices and sustainable agriculture. The EFI certification is a prestigious acknowledgment that recognizes excellence in worker empowerment, food safety, and environmental stewardship.

 

“Achieving EFI certification is a significant milestone for Del Fresco Pure®,” said Mastronardi. “It reflects our ongoing commitment to creating a positive impact on our workforce and the environment. We believe that sustainable practices are essential to the future of agriculture, and we’re proud to be at the forefront of this movement.”

 

The Del Fresco Pure® team will be at booth #1002 during the upcoming Organic Produce Summit, July 9-10, 2025, Monterey, California.

 

About EFI

EFI Equitable Food Initiative is a nonprofit certification and skill-building organization that seeks to transform agriculture and improve the lives of farmworkers. EFI brings together growers, farmworkers, retailers and consumers to solve the most pressing issues facing the fresh produce industry. Its unparalleled approach sets standards for labor practices, food safety and pest management while engaging workers at all levels to produce Responsibly Grown, Farmworker Assured® fruits and vegetables. The following provides messages and themes that underscore the work you’ve done to fulfill your EFI certification. Use them as a basis for talking about your partnership with EFI, the high level of standards you’ve reached to earn your certification, or simply to highlight the ongoing work of your farming operation.

 

About Del Fresco Pure®

Del Fresco Pure® is an innovator and leader in the premium greenhouse industry that grows and markets conventional and organic produce such as tomatoes, peppers, cucumbers, and beans.  We are family owned and operated for over 60 years in Kingsville, Ontario, Canada. We pride ourselves on the quality of our produce, unsurpassed flavor and personalized customer service.

 

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For more information, please contact Sonia Klinger, Marketing Manager at 519-733-6101 or email at soniak@DelFrescoPure.com