Featuring the Success of the “Hot Nonna Summer” Campaign
(Toronto, ON) August 1, 2025 – Nonna Life, a lifestyle brand that celebrates Italian Canadian culture and Del Fresco Pure®, a family-owned and operated company located in the heart of Canada’s greenhouse industry join forces on their second brand collaboration: HOT NONNA SUMMER. This latest campaign follows their first collaboration: an Aperitivo style event hosted by Nonna Life during the CPMA Convention in Montreal last April. Both brands combine their shared commitment to culture, sustainability, and authentic experiences to offer consumers the very best in food, culture and lifestyle.
“This collaboration is a match made in heaven.” said Ariane Laezza, Founder of Nonna Life. “Del Fresco Pure’s commitment to sustainable sourcing and high-quality produce perfectly complements Nonna Life’s focus on community and cultural traditions with a contemporary approach. Together, we’ve come up with something truly special that celebrates locally grown produce, traditional recipes, and quintessential Italian-Canadian experiences, all wrapped up in the spirit of our beloved grandmothers.”
Celebrating the Success of the “Hot Nonna Summer” Campaign
Nonna Life and Del Fresco Pure® are celebrating the recent success of their “Hot Nonna Summer” campaign, which has gained traction worldwide when its “Starter Pack” meme went viral. Launched on the first day of summer, the campaign featured limited edition “wheeled shopping carts” that were outfitted with custom patches, buttons and traditional “cornicello” – filled with items featured in the starter pack, including greenhouse grown Del Fresco Pure® tomatoes, a dish towel, a wooden spoon, Pastina, ginger ale, strawberry hard candies, a visor, recipe cards and a summer playlist featuring top Italo-disco hits.
Thirty “granny carts” were hand delivered by the “Hot Nonna Summer Delivery Service“, an electric VW Bus, to influencers in the food and cultural spaces, reaching over a million combined followers and over 100k interactions.
“Hot Nonna Summer was such a fun campaign to do and it’s been exciting to see it come to life; I’m so happy that it has resonated with so many people,” said Laezza. “It’s a perfect example of how we can collaborate with great partners like Del Fresco Pure® to create impactful experiences that resonate with our community. This campaign has allowed us to showcase locally-grown produce in a fun, engaging way, and it’s been amazing to see so many people embrace the spirit of summer with Nonna Life.”
Strengthening Sustainability and a Tradition of Taste
Hot Nonna Summer was created to honour the vibrant energy and enduring influence of nonnas—who serve as the heartbeat of family tradition. Del Fresco Pure®, located in the heart of Canada’s greenhouse industry, continues to excel at producing premium, sustainably grown produce that is delivered to homes across North America. Sonia Klinger, Marketing Manager at Del Fresco Pure®, says: “We grow produce Nonna would be proud to serve. This campaign is about honouring that legacy—and showcasing it with a modern twist.”
Their commitment to innovative, eco-conscious farming methods ensures that dishes are made with the freshest, highest-quality ingredients. “As a single-family-owned and operated company, we take pride in our dedication to growing and delivering niche gourmet items that elevate every meal. We’re delivering the highest quality greenhouse grown produce that is also responsibly grown, making a positive impact on both people and the planet. It’s an exciting time for both of our brands.” Says Sonia Klinger.
“Del Fresco Pure is proud to support a campaign that celebrates community, sustainability, and the love of good food,” said Sonia Klinger, Marketing Manager at Del Fresco Pure. “Working with Ariane of that Nonna Life reminded us how powerful food can be in connecting people across generations. We’re honoured to see our produce featured in meals that tell such meaningful stories.”
About Nonna Life
Nonna Life is a lifestyle brand that celebrates Italian Canadian culture and is deeply inspired by the love and wisdom of Southern Italian grandmothers. At the heart of Nonna Life is a commitment to quality, sustainability, and community. Founded by Ariane Laezza, Nonna Life aims to celebrate the warmth and spirit of the Italian Diaspora.
About Del Fresco Pure®
Del Fresco Pure® is an innovator and leader in the premium greenhouse industry that grows and markets conventional and organic produce such as tomatoes, peppers, cucumbers, and beans. We are family owned and operated for over 60 years in Kingsville, Ontario, Canada. We pride ourselves on the quality of our produce, unsurpassed flavour and personalized customer service.
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For media inquiries, please contact:
Ariane Laezza
Founder, Creative Director
Nonna Life
Email: info@thatnonnalife.com
Sonia Klinger
Marketing Manager
Del Fresco Pure®
Email: SoniaK@delfrescopure.com
Follow the movement:
Instagram: @thatnonnalife | @delfrescopure
Spotify: Hot Nonna Summer – playlist by Del Fresco Pure | Spotify