FOR IMMEDIATE RELEASE                                                                                           

OCTOBER 8, 2024

Come dine with Del Fresco Pure® as they showcase their packaging innovation, refreshed branding and the always in season greenhouse grown produce –

 

(KINGSVILLE, ON) October 8, 2023– Known for their commitment to quality and environmental responsibility, Del Fresco Pure® is taking strides to align their packaging practices with eco-friendly standards, reducing the environmental footprint of their products.  Join Del Fresco Pure® at the Global Produce and Floral Show in Atlanta, GA, October 17-19, 2024 at booth B763 as they unveil their latest advancements in packaging technology with The Original Cherry Tomato on the Vine ® getting a sustainable, fully recycled paperboard clamshell. Discover the newly refreshed branding on their Organic Tomato on the Vine that reflects their commitment to quality and innovation, while celebrating the vibrant essence of their greenhouse grown produce.

Enjoy a feast for the senses with samples crafted from their always in season produce, showcasing the unparalleled taste and nutritional benefits of their farm-to-table offerings. The table will be set, adorned with an array of vibrant dishes that highlight the essence of greenhouse-grown produce. Each dish tells a story of freshness and sustainability, with colours that pop and aromas that entice. From sweet, vine ripened tomatoes to cool and crisp, cucumbers, and bright and crunchy peppers, the bounty of the greenhouse is on full display, inviting guests to indulge in the delightful harmony of flavours.

PACKAGING AND BRANDING INNOVATIONS ON DISPLAY

The new packaging is designed to be not only visually appealing but also functional, ensuring the freshness and quality of the produce are maintained while minimizing waste. Materials used are recyclable and sourced from sustainable resources, reflecting the company’s dedication to environmental stewardship.  “Sustainability is at the forefront of our operations, and we recognize the importance of reflecting this commitment in our packaging and wanted an option that is 100% recyclable and The Original Cherry Tomatoes on the Vine® was the perfect starting point.” Says Ray Mastronardi, Vice President of Sales at Del Fresco Pure®

The Original Cherry Tomatoes on the Vine® will be featured in a beautifully designed, 100% recyclable  paperboard clamshell, 12oz cardboard clamshell featuring a single-ply uncoated and unbleached kraft paperboard.

A fresh new look is also in store for the Organic Tomato on the Vine.  The new packaging design incorporates vibrant colours reflecting the company’s commitment to sustainability and quality. The label now features clear, bold lettering and an updated logo enhanced with a contemporary aesthetic, this fresh new look will aim to resonate with consumers who are increasingly conscious of sustainability and prefer brands that mirror their values.

Del Fresco Pure® Mini Crunchers® have also received an updated look to capture the crisp texture and a refreshing coolness of these mini cucumbers and it’s noted in the bold rich tones used in the new packaging. Their small size makes them perfect for snacking straight out of the fridge, providing a hydrating, low-calorie treat.

Attendees at the Global Produce and Floral Show will have the opportunity to explore these innovations firsthand, learning more about Del Fresco Pure® vision for a greener future and how they are leading the way in sustainable practices within the produce industry.

COME DINE WITH DEL FRESCO PURE®

For over 60 years, the DelFrescoPure® legacy has been built around the customer, delivering what they want. It is a simple goal that takes enormous effort to achieve and something everyone at DelFrescoPure® is passionate about.  “This year our theme is embracing a vibrant and nostalgic diner setting.  Attendees will be welcomed into a retro-inspired setting, complete with elevated diner decor, including vintage floors and pops of bold colour throughout the booth. The booth aims to recreate the charm of a vintage eatery, where visitors can explore our fresh produce offerings in a relaxed and inviting atmosphere.” Explains Ray Mastronardi.

The “Come Dine with Us” theme not only celebrates the quality and flavour of Del Fresco Pure® produce but it is also designed to highlight the connection between fresh produce and the dining experience.  Visitors can expect interactive displays showcasing the versatility of the produce, along with tasting stations to sample delicious, fresh dishes prepared with the company’s ingredients.

Along with the bounty of fresh, greenhouse grown produce the Del Fresco Pure® tradeshow booth at the Global Floral and Produce Show will feature the following:

  • Recharge stations for devices
  • Onsite custom tote bags
  • Swag bags with an assortment of merchandise

 

The DelFrescoPure® team will be at booth B763 during the upcoming Global Floral and Produce (GPFS) Show in Atlanta, GA from October 17-19, 2024.

 

CALLING OUT ALL THE WOMEN IN PRODUCE

 

*New this year, Del Fresco Pure® and Healthy Family Project are partnering up for the first annual Women and Wellness event taking place on Wednesday October 16 at 9:00AM at Grant Park.  The 1-hour fun yoga session in the park lead by certified instructor from Atlanta’s own Evolation Yoga Studio. Connect with nature and like-minded women while focusing on self-care and empowerment. Post yoga fuel up with light refreshments provided.

 

https://www.eventbrite.ca/e/healthy-family-project-del-fresco-pure-present-1st-annual-women-and-wellness-tickets-1010790590867

 

About DelFrescoPure®

DelFrescoPure® is an innovator and leader in the premium greenhouse industry that grows and markets tomatoes, peppers, cucumbers, and beans.  We are family owned and operated for over 60 years in Kingsville, Ontario, Canada. We pride ourselves on the quality of our produce, unsurpassed flavor and personalized customer service.

 

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For more information, please contact Sonia Klinger, Marketing Manager at 519-733-6101 or email at soniak@DelFrescoPure.com.

 

 

 

 

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